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Is the concept of a hand cream just a marketing gimmick?

While there's now an entire thriving industry (valued at $18.11 billion in 2023) dedicated to the hand-ey business, it also makes us wonder: Do you really need a hand cream, or is your regular moisturiser enough to keep your hands happy?

Hand creams have found a new wave of popularity, especially among Gen Z and Millennials.
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Are red aloe vera products a scam?

Aloe sanguinalis, also known as Somali red aloe or 'red aloe vera' gel, is gaining attention as a better alternative to aloe vera gel. However, experts seem to disagree.

The 'red aloe vera' is readily available online and is endorsed by various Bollywood celebrities. Photo: Generative AI by Vani Gupta/India Today

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Is K-beauty trend in India overhyped?

Whether a skincare enthusiast or not, K-beauty is a term well-known among young Indians. Elaborate 10-step skincare routines, an obsession with multi-step skincare, sheet masks, rice water, and snail mucin are all courtesy of the K-beauty trend in India.

Craze for K Beauty in India

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Does colouring your hair lead to greying?

Does colouring your hair actually lead to greying, or is it just a myth stopping you from achieving that hair makeover of your dreams? Ironically, the answer isn't black or white—it lies somewhere in the grey.

girl seeing her hair
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